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Market Your Band By Giving Out Free Swag

Giving away free items at your gigs is a very effective way to market your live [...]

Playing Christmas Gigs: Good Times, Good Pay, Good Marketing

   For live performing musicians, Christmas gigs can be the most lucrative and funnest gigs of the entire year. There’s just something about the season that brings out the best in people. Some of the best times I’ve had at gigs are the ones I’ve played right around Christmas. The celebratory and giving spirit of [...]

The Key To Successful Band Marketing, Network

   Probably the single most important thing a live musician can do to successfully market themselves, their band and their music is to network with as many other musicians as they possibly can. I can tell you from experience that I’m able to keep playing gigs because of who I know and associate with in my [...]

Playing A Charity Function Gig

   Playing a charity gig can be a fantastic way to do some good in your community and give you an excellent opportunity to do some band marketing. Every live musician is looking for as much exposure as possible to be able to market their band and music to as many people as they can [...]

How To Get People To Come To Your Shows

   One of the biggest challenges you’ll face as a band is getting people to come out and see you when you play. It’s not as big of a problem when you’re in a cover band that’s playing in clubs where there’s a regular crowd every weekend that enjoys music by live musician‘s. If you’re [...]

How To Approach A Cover Song

   A cover song is a song that has been recorded by another artist and that your band will be playing. Some famous artists that have played cover songs are Elvis Presley, The Beatles, Van Halen, The Rolling Stones. A lot of current artists will play cover songs as well and go on to have [...]

Choosing A Band Name

   One of the funnest but most difficult things you’ll have to do as a band is decide on a band name. It can be extremely frustrating deciding on a name that everyone in the band agrees on. Instead of agreeing on a name that everyone loves, it almost always comes down to a name that [...]

Play To Your Strengths With Your Song Selection

   Every band has it’s own unique talent level that comes from each individual band member’s personal skill level. I’ve played with guitarists that are just amazing with Jazz music but couldn’t play even the simplest of Rock-N-Roll music. I’ve played with bass players that could hold down a perfectly steady beat, until they had [...]

Which Songs To Put On Your Demo Recording

   One of the most important pieces of marketing material you will produce for your band is your demo recording. I’ve already discussed using a live recording in your marketing kit as opposed to a studio produced recording. Today I would like to discuss your song selection that you will be including on your demo. [...]