Grammy Awards 2010 Preview

The 2010 Grammy Awards will include an interesting cross-section of live performances.

Shakira
Shakira Performs At The 2007 Grammy Awards

   The Grammy awards are coming up this Sunday January 31, 2010. They’ll be shown on CBS at 8PM ET/PT and just like last year, I’m sure they’ll disappoint. Every year I watch the Grammy’s and then vow that I’ll never watch them again. Let’s face it, since music distribution has gone so heavily digital and hit songs are basically just hits in a certain niche, the Grammy’s just don’t hold the same allure as they used to have. I guess an indication of all the niche markets is the fact that there are over 100 categories for for Grammy awards. So if you’re into rock and roll, you should get about 10 minutes of enjoyment out of the Grammy awards.

   I guess it’s just how the music industry is that everything is categorized and marketed to a certain audience. The Grammy’s, after all, is as much a celebration of targeted marketing as it is a celebration of musical creativity. The Record Of The Year category is loaded with the top sellers for 2010. But great albums like “It’s Blitz!” by the Yeah Yeah Yeahs are crammed into their own niche. So congratulations Lady Gaga, you have been marketed very well this year. Good luck winning the Grammy for your silly song “Poker Face”.    Continue reading “Grammy Awards 2010 Preview”