The current economic conditions have been especially tough on live bands. Gigs just seem to be drying up and disappearing altogether. There is very fierce competition between bands to get the gigs that are still available. Sadly, this has led to many bands lowering their gig rates simply to get any bookings at all. So what should you do when it becomes a matter of money that is the final deal breaker between you and another band getting a gig?
That’s a very tricky question to answer because lowering your rates will not only hurt your band, but it will hurt every band that plays at the club you lower your rates to play in. The biggest problem with lowering your bands going rate is that the new, lower rate will become the accepted pay standard for your band every time you play in that club. The club owner can then use your lower rates as leverage against other bands to get them to drop their prices as well. So as you can see, it hurts all of your local bands if you undercut everyone in pricing just to get a gig. Continue reading “Lowering Your Live Band Rates To Get A Gig”