Live Musician Central

Tag: Market Your Band

  • Band Members Must Have Common Goals

    Matt Rushton and Tom Nedreberg
    Matt and Tom Have A Goal Of Playing As Many Gigs As Possible

       One of the biggest challenges I’ve faced in my live band is getting a group of musicians together that all share the same goals. There are a lot of musicians out there but not all of them want to play in bars. Some musicians just want to jam and don’t want to play any live gigs at all, ever. If your band is going to succeed you really need to have common goals.

       The first thing you need to discuss before you even decide on what type of songs you want to play is where and when you will play gigs. This will determine your song selection as well as whether or not the individual band members are willing to commit to certain types of gigs. Too many bands dive right into learning songs which is always the first goal of any band. Let’s talk about that first goal of learning songs for minute.   (more…)

  • Tipping The Bartenders And Waitresses

    Full Tip Jar? Spread The Wealth Around
    Full Tip Jar? Spread The Wealth Around

    One of the most important things to have when you play in a live band is places to play. Without having a club or venue to play in we couldn’t really call our band a “live band”. It would just be a band that gets together to play for each other and although that’s fun for a while, the real fun is playing in front of an audience at a venue.

       I’m sure you know there is a lot of competition between bands to get into the places that feature live music. Even if you have a regular gig you can rest assured that there’s another band ready to step in and take that gig if your band can’t fulfill it. Most clubs have several bands on a regular rotation and there are many other bands trying to get their foot in the door and get booked too. Today I’m going to talk about a very simple way to set your band apart from the other bands that are playing in the same clubs as you.   (more…)

  • How To Find And Work With A Booking Agent For Your Live Band

    Famous Booking Agents - Creative Artists Agency
    Famous Booking Agents – Creative Artists Agency

       One of the greatest challenges for any live band is finding and booking regular paying gigs. It can take more time to get out and book your own gigs than it takes to practice and get your band in shape to play gigs. That’s why live bands secure the services of booking agents to help find and schedule gigs.    (more…)

  • How To Make It As A Professional Musician

    Madonna - Top Of The Promotional Heap
    Madonna – Top Of The Promotional Heap

       Ask any musician that you know if they would like to make a living playing music full time in a live band or even as a studio musician and I’m pretty sure their answer will always be an emphatic “yes”. Every guitarist I know dreams of making their living playing guitar. The thing is, great musicians are a dime a dozen. You can find excellent musicians living on every block. So how come so few of them are doing any professional playing?

       The answer is incredibly simple, it’s because they have failed at self promotion. So how do you self promote? Again, the answer is a simple one. All you have to do is get out of your practice room and go talk to people! Musicians are notorious for staying in their own little world and dreaming about making a living playing music. All it takes to get out there and make it playing music is to get speaking to anyone and everyone that can possibly help you in your quest.

       So where can you find people that will help you with your quest to play professionally? The first place is your local music store. Get down there and start talking to the salespeople. Find out who the top players in your area are. Try to find out where you can meet the best players and highest level musicians in your area. Maybe they come into the local music store regularly. If so, see if you can find a time to talk to them while they’re at the store.    (more…)

  • Dealing With Change And Guiding Your Live Band’s Evolution

    In Stereo Sings 3-Part Harmony
    In Stereo Sings 3-Part Harmony

       One thing I’ve found from all my years of playing in a live band is that things are constantly changing. The type and quality of equipment is always changing. The current popular songs are always changing. Your live band has to constantly change as well just to keep up with everything else. Believe me, the best way to let your band die is to refuse to change.

       One of the biggest problems I see in live bands is they become unwilling to change to fit the their ever changing environment. The biggest reason for this is because of plain old laziness. It takes work to keep your band up to date and relevant. The biggest mistake that bands make is an unwillingness to change their set list. You really need to get rid of songs that you’ve been playing forever and start learning some new songs. Your song list should be constantly added to and changed up at gigs.   (more…)

  • Market Your Band With Social Networking

    Visit Matt's MySpace Page
    Visit Matt Rushton's MySpace Page

       There are so many ways for live musicians to reach our audience today that there’s really no excuse not to be using some of them. Today I’m going to discuss using the social networking sites out there for marketing you, your band and your music. I’m talking about using MySpace, Facebook and LinkedIn to connect with your fans as well as other musicians and bands. There are a lot of social networking sites and some that are dedicated strictly to music and musicians but I’m going to focus on Facebook, MySpace and LinkedIn.

       Of those three big social networking sites the one that caters the best to musicians and bands is MySpace. MySpace allows you to create a musician specific profile about you or your band and upload your own original music for playback on your profile page. You can also allow people to download your songs for free. The big advantage to MySpace is you get a unique URL that incorporates your name, or a version of it in the URL. For example, my MySpace URL is http://www.myspace.com/mattrushtonmusic . It’s fairly short and it has my name in it. (more…)

  • Market Your Band By Giving Out Free Swag

    Personalized Wristbands
    Personalized Wristbands

       Constant marketing is essential for every live musician to promote their music and their band. With marketing your goal is to be able to keep your name and and logo in front of as many people as you can as often as you can. That brings me to the topic of giving away free swag. Yes the term “Free Swag” is a current buzz phrase on the marketing scene especially among the young and the hip. In case you were wondering, the term “Swag” as it’s used here means cool free stuff. Traditionally, swag means booty, goods or money stolen by any thief and is most commonly associated with pirates. Yo-Ho! As I said, it’s really just appealing to the young hipsters of today.

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  • The Key To Successful Band Marketing, Network

    Networking In Action – Eric Clapton's All-Star Jam

       Probably the single most important thing a live musician can do to successfully market themselves, their band and their music is to network with as many other musicians as they possibly can. I can tell you from experience that I’m able to keep playing gigs because of who I know and associate with in my musical realm. I’m not a big self-promoter but I have contacts and friends in the music world that are really good with promotion and finding gigs. Networking with these types of people have really helped me advance my career. By networking with other bands and musicians you can increase your chances of hooking up with them for all sorts of gigs and musical projects.

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  • Playing A Charity Function Gig

    Charity Show For Children's Hospital Autism Program

       Playing a charity gig can be a fantastic way to do some good in your community and give you an excellent opportunity to do some band marketing. Every live musician is looking for as much exposure as possible to be able to market their band and music to as many people as they can reach. If your band gets the chance to play a charity benefit you should take a good look at the potential of reaching a large audience that you normally wouldn’t get to come to your regular shows.

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